12 Content Marketing Trends You Should Be Following

12 Content Marketing Trends You Should Be Following

Every company will publish some time-sensitive content, but most of your content should be evergreen, meaning it can stand the test of time. To do this, make sure your content is clear, comprehensive and factual. Ask yourself, &quot;If someone views this content a year from now, will it still make sense? What about in five years?&quot;<\/p>

Don&#39;t worry if you can&#39;t future-proof a piece of content. That piece could be a perfect candidate for an update and refresh in the future (see above).<\/p>

Your next steps<\/h2>

By focusing your marketing plan on these 12 content marketing trends, you&#39;ll be ahead of your competition in terms of delivering the best content to your target audience. Next, promote that content as much as possible, track your results and identify where you can make improvements. As you learned above, you need to be adaptive if you want your content marketing investments to truly work for your business.<\/p>

Let's block ads! (Why?)